Packing On The Go

What happens when city girls go camping, not prepared or practical, but stepping into something like an uncanny dream? They don’t pack. They pick things up along the way. What they find isn’t survival gear. It’s stones: odd ones, solid and impractical, yet somehow essential. A collection begins. Fey Fey Worldwide’s Spring/Summer 2025 collection, “Packing on the Go,” explores this contradiction between the pull of the outdoors and the absurdity of arriving unprepared. The pieces take bags as their starting point and treat them abstractly rather than practically. Backpacks become graphic straps on shirts. Drawstring bags turn into voluminous shoulder dresses. Picnic bundles are draped into hybrid skirts and long gowns. Utility bags are remade with handmade netting to hold trinkets, keychains and plushies, souvenirs from a journey with no plan. At the centre of the collection is the Packing Listing print, an all-over print of stones whose shapes stand in for the “essentials” of this imagined trip. It suggests that the only things worth carrying are the ones that can’t be used. The stones also appear as plushies, soft keepsakes from a trip that was never about the destination. Alongside these pieces are graphic tees printed with Mermaid, Unicorn and Faerie. They stand for the city girl’s imagined wild side, a brief escape into the mythical woven into the journey. “Packing on the Go” is for people who meet the unknown with curiosity and find meaning in what others overlook. After all, what is a packing list if you never needed to pack?