Kids Forever

Fey Fey Worldwide’s Autumn/Winter 2024 collection, “Kids Forever,” questions conventional maturity. Familiar adult garments, sharp blazer sets and cocktail dresses, are altered to sit awkwardly in the adult world. Shoulders are narrowed, ties are doubled, and glove-shaped pockets appear in unexpected places. In keeping with the brand’s practice, transformable elements and sheer materials appear in inappropriate places. The campaign stages a simulated rave. The images look like a party photographer’s candid shots, but every detail is arranged. This planned chaos reflects the collection’s theme of deliberate incongruity.